This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Project Managers; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Project Managers serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Risk logs
- Stakeholder roundups
- Roadmap reviews
- Lessons-learned
- Closing reports
This training program equips participants with essential skills in modern marketing strategies leveraging artificial intelligence and effective project management methodologies. It combines foundational knowledge with practical applications, preparing individuals for dynamic roles in data-driven marketing and structured project execution.
Course 1: Marketing: AI in Marketing StrategyThis course establishes artificial intelligence as the foundation for successful marketing. Participants will learn to navigate marketing through data-driven insights rather than relying on intuition, preparing them for the intelligent future of marketing.
- Content*
- Introduction to AI in Marketing
- Fundamentals of Data-Driven Decision-Making
- Target Group Segmentation with AI
- Customer Journey and AI-Supported Approaches
- Overview of AI Tools and Technologies in Marketing
- Content Planning and Personalization through AI
- Social Media Marketing and AI
- Campaign Planning with AI Support
- Performance Marketing and AI Analysis
- Conversion Optimization through Artificial Intelligence
- Ethics, Data Protection, and Legal Aspects in AI Marketing
- Development of an AI-Based Marketing Strategy
- Success Measurement and KPIs in AI Marketing
- Future Trends and Innovations in AI Marketing
Course 2: PRINCE2® 7 Foundation: Managing Projects Successfully
This course teaches participants how to lead projects with structure, efficiency, and clear objectives using the established PRINCE2® methodology. It focuses on establishing clear processes, minimizing risks, and confidently guiding teams through all project phases.
- Content*
- Course Organization
- Introduction to PRINCE2® and Project Management Fundamentals
- PRINCE2® Principles
- People in PRINCE2® Projects
- PRINCE2® Practices: Business Case
- PRINCE2® Practices: Organization
- PRINCE2® Practices: Plans
- PRINCE2® Practices: Quality
- PRINCE2® Practices: Risk
- PRINCE2® Practices: Issues
- PRINCE2® Practices: Progress
- PRINCE2® Processes: Preparing a Project
- PRINCE2® Processes: Directing a Project
- PRINCE2® Processes: Initiating a Project
- PRINCE2® Processes: Controlling a Stage
- PRINCE2® Processes: Managing Product Delivery
- PRINCE2® Processes: Managing a Stage Boundary
- PRINCE2® Processes: Closing a Project
- Applying PRINCE2® Consistently
- Question Catalogs for Knowledge Checks
- Short Quizzes
- Exercises, Case Studies, and Exam Preparation
Learning Objectives
Upon completion of this training program, participants will be able to:
- Develop and implement AI-driven marketing strategies.
- Utilize AI tools for data analysis, customer segmentation, and content personalization.
- Understand and apply the PRINCE2® project management methodology.
- Structure, plan, and manage projects effectively from initiation to closure.
- Identify and mitigate project risks and manage issues.
- Measure marketing campaign performance and project success using relevant KPIs.
- Navigate ethical and legal considerations in AI marketing.
Career Prospects
This program prepares individuals for roles that require a blend of strategic marketing and project management expertise. Potential career paths include:
- Marketing Manager
- Digital Marketing Specialist
- Project Manager
- AI Marketing Consultant
- Data Analyst
- Campaign Manager
- IT Project Coordinator