This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Performance Marketing Specialists; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Performance Marketing Specialists serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Creative iterations
- Bidding strategies
- Funnel analytics
- Pixel tracking
- Budget pacing
Content
- Introduction to Artificial Intelligence (AI)
- AI applications within project management contexts
- Foundation Models and Open-Source AI tools
- Integration of AI into daily project activities
- Implementation strategies for AI projects
- Ethical considerations, data privacy, and legal frameworks for AI
- Evaluation methodologies for AI solutions
- Development of soft skills for AI projects, including communication, leadership, and change management
- An excursion into project management principles
- A supplementary topic on working with ChatGPT
- Detailed examination of legal frameworks governing AI usage
Learning Objectives
- Comprehend the fundamentals of Artificial Intelligence.
- Identify and apply AI tools and techniques in project management.
- Understand the process of implementing AI projects.
- Analyze ethical, legal, and data privacy aspects of AI.
- Develop essential soft skills for managing AI-driven projects.
Course 2: Scrum Product Owner (PSPO I)
Content
- Introduction to the agile world
- An excursion into Artificial Intelligence
- Scrum framework fundamentals
- Understanding and maximizing Product Value
- Scrum Events and their purpose
- A practical example case study
- Scrum Artifacts
- The role of the Scrum Master
- The responsibilities of the Product Owner
- Optional: EN Excursion on Scrum Master Role - Facilitation and Servant Leadership
- Developing Vision and Product Strategy
- Effective Stakeholder Management
- Managing the Product Backlog
- Release and Sprint Planning
- Optional: Tools for agile development
- Monitoring progress and reporting
- Agile estimation methods
- Managing complexity and uncertainty
- Scaling Scrum
- Integrating customer feedback
- Examination preparation for PSPO I
Learning Objectives
- Understand the principles of agile methodologies and Scrum.
- Define and maximize Product Value.
- Execute Scrum Events and manage Scrum Artifacts effectively.
- Fulfill the responsibilities of a Product Owner.
- Develop product vision, strategy, and backlog management skills.
- Prepare for and pass the PSPO I certification exam.
Career Prospects
This program prepares participants for roles in project management, agile coaching, and product development. Graduates will be equipped to manage projects utilizing AI technologies and to lead product development within agile frameworks. Specific roles include AI Project Manager, Scrum Product Owner, Agile Coach, and IT Project Lead.