Program Objectives
This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Marketing Managers; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Marketing Managers serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Campaign briefings
- Editorial plans
- ROI evaluations
- Channel strategies
- Persona decks
The PRINCE2 Agile Practitioner (Version 2) course covers the synthesis of control and agility within PRINCE2 Agile®, revisiting the seven PRINCE2® principles, practices, and processes. It details the tailoring of PRINCE2® for agile contexts and addresses key challenges in project initiation, contract management, team formation, scope management, quality assurance, progress monitoring, risk management, stakeholder communication, and phase-end assessments. The course includes an introduction to PRINCE2 Agile® management products, practical application scenarios, knowledge checks, and exam preparation.
The ITIL® 4 Digital and IT Strategy module defines digital and IT strategy, exploring disruption from historical to current technological advancements like Artificial Intelligence (AI). It examines the strategic potential of AI, business and operating models, and the ITIL® Service Value System, including AI integration. The module outlines a strategic journey encompassing vision setting, current state assessment, future state definition, and action planning for AI initiatives. It addresses the dynamics of organizational feasibility, long-term goals, and parallel operations, alongside digital leadership in the AI era, innovation management, strategic risk management, and organizational structuring for digital business. This module also includes exam preparation.
Learning ObjectivesUpon completion of the PRINCE2 Agile Practitioner (Version 2) course, participants will be able to:
- Apply PRINCE2 Agile® principles and practices to complex projects.
- Flexibly adapt PRINCE2 Agile® to diverse project challenges.
- Demonstrate expertise in hybrid project management.
- Successfully navigate scenario-based examinations.
Upon completion of the ITIL® 4 Digital and IT Strategy module, participants will be able to:
- Understand and define digital and IT strategies.
- Recognize and leverage the strategic potential of AI and other disruptive technologies.
- Develop and implement sustainable strategies for digital transformation.
- Secure market and customer relevance through digital innovation.
- Achieve operational excellence using ITIL® principles.
- Integrate AI into the ITIL® Service Value System.
- Manage strategic risks and foster digital leadership.
Career Prospects
This program prepares individuals for roles requiring expertise in agile project management and strategic IT leadership. Graduates of the PRINCE2 Agile Practitioner (Version 2) course are equipped for positions involving the application of agile methodologies in project management, particularly in hybrid environments. The ITIL® 4 Digital and IT Strategy module enhances capabilities for strategic planning, digital transformation initiatives, and IT leadership roles. Potential career paths include IT project management, software development, data analysis, IT consulting, and strategic IT roles within organizations undergoing digital transformation.