This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Tax Specialists; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of Tax Specialists serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Tax-return workflows
- VAT advance returns
- Wage-tax checks
- Transfer-pricing documentation
- Tax-risk maps
Content
- Introduction to AI in Marketing
- Fundamentals of Data-Driven Decision-Making
- Target Group Segmentation with AI
- Customer Journey and AI-Supported Approaches
- Overview of AI Tools and Technologies in Marketing
- Content Planning and Personalization through AI
- Social Media Marketing and AI
- Campaign Planning with AI Support
- Performance Marketing and AI Analysis
- Conversion Optimization through Artificial Intelligence
- Ethics, Data Protection, and Legal Aspects in AI Marketing
- Development of an AI-Based Marketing Strategy
- Success Measurement and KPIs in AI Marketing
- Future Trends and Innovations in AI Marketing
Learning Objectives
- Understand the role of AI in contemporary marketing.
- Apply data-driven methods for marketing decisions.
- Utilize AI for effective target group segmentation and customer journey mapping.
- Implement AI tools for content personalization and social media strategies.
- Develop and measure AI-supported marketing campaigns.
- Recognize ethical considerations and legal frameworks in AI marketing.
- Formulate and execute an AI-based marketing strategy.
Course 2: PRINCE2 Agile Foundation (Version 2)
Content
- Course Organization
- Introduction to PRINCE2 Agile®: The Synthesis of Control and Agility
- Introduction to PRINCE2 Agile®: Manifesto, Mindset & Methods
- The Seven Principles of PRINCE2®
- PRINCE2® Practices in Detail: Quality & Plans
- PRINCE2® Practices in Detail: Business Case & Organisation
- PRINCE2® Practices in Detail: Risk, Changes, and Progress
- PRINCE2® Processes in Detail: Directing a Project (DP)
- PRINCE2® Processes in Detail: Controlling a Stage (CS) & Managing Product Delivery (MP)
- PRINCE2® Processes in Detail: Managing a Stage Boundary (SB) & Closing a Project (CP)
- Agile Focus: Techniques and Practices
- Tailoring PRINCE2® to Agile Environments
- "Fixed and Flexible" - The Principle Behind Project Performance Targets
- Stakeholder Management, Roles, and Responsibilities in PRINCE2 Agile®
- Consistent Application of PRINCE2®
- Question Banks - Knowledge Check
- Exercises, Case Studies, and Exam Preparation
Learning Objectives
- Grasp the core principles and practices of PRINCE2®.
- Understand the agile manifesto, mindset, and methods.
- Integrate PRINCE2® principles and practices with agile techniques.
- Apply the concept of "fixed and flexible" to project performance targets.
- Manage stakeholders, roles, and responsibilities within a PRINCE2 Agile® context.
- Prepare for the PRINCE2 Agile® Foundation certification exam.
Career Prospects
The competencies gained in this program are applicable in various professional roles. Participants will be equipped for positions in marketing, project management, and related fields. Specific applications include developing and implementing AI-driven marketing strategies, managing projects using hybrid agile methodologies, and contributing to data-informed business decisions. Roles in IT project management, software development, and data analysis are also relevant areas where the acquired skills can be applied.