AI for Project Managers and AI Management: Prompt Engineering
Program Objectives

This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of Social Media Managers; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.

Practical Application for Social Media Managers

The following typical tasks from the daily work of Social Media Managers serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:

  • Reels scripts
  • Community replies
  • Hashtag strategies
  • Storyboards
  • Influencer briefings
Content

The program comprises two main courses: "AI for Project Managers" and "AI Management: Prompt Engineering."

  • AI for Project Managers*
  • Introduction to Artificial Intelligence (AI) and its core concepts.
  • Exploration of AI applications specifically within the field of project management.
  • Understanding Foundation Models and Open-Source AI tools.
  • Practical integration of AI into daily project management tasks.
  • Methodologies for implementing AI projects.
  • Ethical considerations, data privacy, and legal frameworks relevant to AI.
  • Evaluation techniques for AI solutions.
  • Development of essential soft skills for AI projects, including communication, leadership, and change management.
  • A concluding assignment and resource compilation.
  • An excursion into general project management principles.
  • A supplementary topic on working with ChatGPT.
  • Detailed examination of legal frameworks for AI usage.

  • AI Management: Prompt Engineering*
  • Fundamentals of Artificial Intelligence and language models.
  • Introduction to AI Management and the discipline of Prompt Engineering.
  • Strategies for constructing effective prompts, focusing on structure and language choice.
  • Defining objectives and formulating tasks within Prompt Engineering.
  • Techniques for contextualization and detailing in prompt creation.
  • Addressing the phenomenon of AI "hallucinations."
  • Prompting techniques for image generation.

Learning Objectives

Upon completion of this program, participants will be able to:

  • Understand the fundamental principles of Artificial Intelligence.
  • Identify and apply AI tools and techniques to enhance project management processes.
  • Develop and implement strategies for integrating AI into project workflows.
  • Construct effective prompts to leverage AI language models for specific tasks.
  • Manage AI systems and understand the nuances of AI-assisted decision-making.
  • Evaluate the ethical, legal, and practical implications of using AI in projects.
  • Apply soft skills necessary for leading and managing AI-driven projects.

Career Prospects

The competencies acquired in this program are applicable to a range of professional roles. Participants will be well-prepared for positions in project management, IT consulting, AI implementation, and roles requiring the strategic application of AI technologies. The program supports career development in areas focused on the management and deployment of AI solutions within organizational contexts.