Program Objectives
This training program is open to anyone interested in expanding their professional skills. The practical examples and exercises are chosen so they map well to the daily work of PR Managers; participation is expressly open to everyone, regardless of current professional role. The course teaches methods, tools, and content that can be applied in many different work contexts.
The following typical tasks from the daily work of PR Managers serve as worked examples in the exercises; they can be adapted to other fields of activity during the course:
- Press release drafts
- Crisis statements
- Topic pitches
- Journalist briefings
- Statement libraries
PRINCE2 Agile Practitioner (Version 2)
This course builds upon foundational PRINCE2 knowledge, focusing on the practical application of PRINCE2 Agile® to diverse project challenges. Participants will learn to flexibly tailor PRINCE2 Agile® to specific contexts and demonstrate expertise in hybrid project management through scenario-based assessments.
- Course organization
- Recap: Introduction to PRINCE2 Agile® - The synthesis of control and agility
- Recap: The seven principles of PRINCE2®
- Recap: The seven practices of PRINCE2®
- Recap: The seven processes of PRINCE2®
- Recap: Tailoring PRINCE2® to agile environments
- Challenge: Assessing the landscape
- Challenge: Tailoring initiation
- Challenge: The "agile contract"
- Challenge: Forming the team
- Challenge: Scope creep
- Challenge: Quality under pressure
- Challenge: Questionable progress
- Challenge: A risk materializes
- Challenge: Management escalation
- Challenge: The stage-gate review
- Challenge: Justifying the approach
- Challenge: Reassessing the business case
- Introduction to PRINCE2 Agile® management products
- Applying PRINCE2 consistently to projects
- Question banks for knowledge checks
- Exercises, case studies, and exam preparation
KI Manager:in (AI Manager)
This course focuses on integrating and managing Artificial Intelligence (AI) within the workplace, drawing parallels to employee management. Participants will gain knowledge of AI fundamentals and various models, enabling them to effectively manage and scale AI technologies.
- Introduction to Artificial Intelligence (AI)
- Generative AI: Language, image, and sound
- AI in the workplace - applications and examples
- Further language models and application examples
- Open-source vs. proprietary AI solutions
- Excursion: Working with image, video, and sound AI
- Planning and implementing AI projects
- Security and ethics in AI
- Future of work - how AI is changing the workplace
- Overview of critical thinking
- The indispensability of critical thinking in AI management
- Tools for critical thinking in the AI context
- Resource collection
- Excursion: Blockchain
- Excursion: Working with image, video, and sound AI
Learning Objectives
Upon completion of this program, participants will be able to:
- Apply PRINCE2 Agile® principles and practices to real-world project scenarios.
- Flexibly tailor PRINCE2 Agile® methodologies to suit project-specific needs and challenges.
- Understand the fundamentals of Artificial Intelligence and various AI models.
- Integrate and manage AI technologies effectively within an organizational context.
- Plan, implement, and scale AI projects.
- Address security and ethical considerations related to AI.
- Apply critical thinking skills to AI management challenges.
Career Prospects
This training program is relevant for professionals in project management, IT management, software development, data analysis, and consulting roles. Graduates will be well-positioned for positions involving the development, implementation, and management of hybrid project approaches and AI solutions. The acquired competencies support roles in strategic planning and operational execution of AI initiatives and advanced project management.